Hailing from Cincinnati, Ohio, Greg Wass is a dynamic professional who balances a thriving career in sales with a passion for video creation and storytelling.
After earning his degree in Communications from Ohio University and interning on The Late Show with David Letterman, Greg has forged a successful path in sales, driven by his natural ability to connect with people and build meaningful relationships. Outside of his professional life, he channels his creativity into Greg Wasz Productions, where he documents family moments and crafts videos that preserve memories for years to come. With his wife, Gina, and their three children at the center of his world, Greg has mastered the art of integrating work, creativity, and family life into a fulfilling journey.
In this interview, Greg reflects on lessons learned from his unique blend of personal and professional experiences, and offers insights into his perspective on creativity, communication, and living a meaningful life.
What does creativity mean to you and how do you incorporate it into your daily life?
Creativity, for me, is about seeing the world differently and finding unique ways to express that perspective. It’s not just about making videos or writing scripts, it’s about the mindset. In my professional career, creativity plays a role when I formulate a sales strategy or brainstorm solutions for a client. It’s about connecting the dots in ways that others might not see and delivering something meaningful and unexpected.
In my personal life, creativity thrives in my video projects. Whether I’m editing footage from a family trip or documenting everyday moments, I’m always looking for ways to tell a story that captures the essence of the experience. Creativity isn’t something I turn on or off, it’s part of everything I do, from how I parent to how I deal with challenges at work.
How has storytelling shaped your approach to work and family life?
Storytelling is at the core of everything I do. In sales, it’s about more than just offering a product or service, it’s about showing how this product fits into their life, how it solves a problem, or how it makes things better. People connect with stories much more than they connect with facts and figures. That’s why I always focus on building a story that resonates with my clients.
At home, storytelling is how we preserve memories and create a sense of belonging. When I create our family videos, I’m not just capturing the events, I’m crafting a story that my kids can look back on and see who we were as a family. It’s about reminding them of our shared experiences, the love we have for each other, and the little moments that make life special.
What is the most rewarding part of documenting your family’s life through video?
The most rewarding part is how these videos have become a treasure trove of memories for my family. My kids love watching themselves grow up on screen, and it’s amazing to see their faces light up when they look back on those moments. It’s not just about big milestones, like birthdays or vacations, but about everyday laughter, impromptu dance parties, and quiet moments of connection.
These videos are also a gift for the future. Someday, when my kids are older, they’ll have these videos to remind them of where they came from, who we were as a family, and how much we loved them. It’s a way to preserve our story, and that’s something really invaluable.
How do you stay motivated when balancing your busy career, creative passions and family life?
Motivation comes from understanding “why”. Everything I do — whether it’s working hard at my career, staying up late editing a video, or making time for family — is rooted in my love for my family and my desire to create a meaningful life.
Of course, there are days when I feel overwhelmed, but I remind myself of the bigger picture. My work allows me to support my family, my creativity inspires me, and my family is the reason I do all of this. Staying organized and intentional with my time helps me too. I make sure to make time for each priority, and don’t let distractions take away from the most important things.
What lesson have you learned about communication through your work in sales and your creative projects?
The biggest lesson I’ve learned is that communication is about authenticity. In sales, people want to feel like they are heard and understood – they are not just buying a product; They buy trust. The same goes for creativity. Video resonates with people when it’s real and authentic, when it shows life as it really is, flaws and all.
Whether I’m interviewing a client or editing a family video, my focus is always on staying true to the story I’m trying to tell. Authenticity builds trust, fosters connection, and ultimately creates something meaningful.
What advice would you give to someone who feels they don’t have time to pursue their creative passion?
Start small and make it a priority, even if it’s just 15 minutes a day. Creativity doesn’t have to be this big, time-consuming project. For me, it started with recording little clips of my kids or jotting down ideas for videos. Over time, these small efforts snowballed, and are now a normal part of my routine.
The key is to view creativity as a gift to yourself, not an obligation. It’s time to relax, recharge your batteries and express yourself. Even in life’s busiest seasons, making a little time for something you love can make a big difference in your overall happiness.
What’s next for you creatively or professionally?
Creatively, I want to continue to push the boundaries of what I can do with Greg Wasz Productions. Whether it’s exploring new storytelling techniques, experimenting with editing techniques, or delving into travel vlogs, I’m always looking for ways to grow.
Professionally, my focus is on continuing to build strong relationships with my clients and finding innovative ways to bring value to them. I also hope to explore how my creative skills can complement my sales work, whether that be through video presentations or storytelling-based strategies.
Ultimately, my goal is to continue learning, growing and creating. Whether it’s through my career, my videos, or my time with family, I want everything I do to reflect the values that matter most to me.
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