Chinese Smartphone maker honor Plans to expand Indonesia To take advantage of the growing appetite for premium phones Southeast AsiaThe country’s largest and most populous economy.
Shenzhen-Based on Honor, which was spun off in 2020 as an independent company by Huawei TechnologiesIt expects to launch more than 30 products ranging from smartphones to… Wearable devicesin addition to opening more than 10 “experience” stores throughout the Indonesian archipelago this year, according to Justin Lee, president of Honor South Pacific.
“In future economic cycles, we are very confident in the potential of the Indonesian market – both in terms of the overall market and the mid-range smartphone segment – considering that the country is the largest economy in Southeast Asia with the largest and smallest economy in the world,” Lee said at a press conference. Friday.
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Honor is expected to launch its initial range of products in the first quarter. This will include mid-range phones, incl Foldable smartphonesAs well as laptops and tablets.
“In Indonesia, we will focus heavily on mid- to high-end products, and will continue long-term investments in the market,” Lee said.
Honor’s international push reflects how Chinese phone makers are ramping up efforts to reach more consumers overseas, with competition continuing to heat up in mainland China – the world’s largest smartphone market – with the resurgence of Huawei, which has focused sharply on… domestic market since it was launched. Blacklisted by the United States.
Honor CEO George Zhao Ming presents the Honor Magic 6 Pro smartphones to the company in Barcelona on February 25, 2024. Photo: AFP alt = Honor CEO George Zhao Ming presents the Honor Magic 6 Pro smartphones to the company in Barcelona on February 25, 2024. Photo : Agence France-Presse>
In Indonesia, Honor is expected to compete with other majors Android Phone brands including Samsung Electronics, OPPO, Vivo and Xiaomi.
Oppo’s foray into Indonesia comes amid… appleProblems with the government. Jakarta Banning the sale of the new iPhone 16 series In October, citing Apple’s failure to meet local content requirements that require a percentage of components or production processes to originate within the country. Last month Apple It pledged to invest one billion US dollars In Indonesia after the government rejected the US technology company’s proposed investment of US$100 million, compared to its initial offer of US$10 million.
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