Crypto.com has reached a new milestone by surpassing 100 million global users, marking a major achievement for the company since its inception in 2016. The cryptocurrency exchange attributes this achievement to its recent marketing campaign, which included partnerships with well-known personalities, places and celebrities. Events.
Partnerships drive Crypto.com
Some of the marketing efforts include hosting the NBA and NHL playoffs at the Crypto.com Arena and the Formula 1 Crypto.com Miami Grand Prix. In addition, the company recently released the brand film “INEVITABLE” as part of the “Fortune Favors the Brave” campaign.
Chris Marslick, CEO of Crypto.com, said: “Positioning our brand through engaging campaigns and exciting partnerships has made Crypto.com a household name. But I am most proud of the fact that we have crossed the 100 million user mark. While building the most widely regulated platform in Industry through leadership in global licensing and registrations.”
In May, Dubai's Virtual Assets Regulatory Authority (VARA) licensed Crypto.com to fully operate in institutional cryptocurrency trading. The exchange's regional arm, CRO DAX Middle East FZE, will obtain a virtual asset service provider license in 2023.
Designed for institutional investors and qualified retail investors, the Crypto.com Exchange platform offers a range of services, including spot trading, brokerage and over-the-counter offerings. With plans to launch the Crypto.com app and other products for retail investors in the region, Crypto.com aims to strengthen its position in the global cryptocurrency market.
Global expansion initiatives
Outside of Dubai, Crypto.com is expanding its presence globally. This includes the recent announcement of a specialized trading platform for Korean users.
Expect continued updates as this story develops.
This article was written by Jared Kirroy at www.financemagnates.com.
