Main notes
- Google has set a final date on April 23 to comply with MICA in encryption ads.
- Advertisers must register under MICA as CASP and follow the national rules stipulated in MICA.
- Legal experts raise concerns about cost and access to smaller encryption companies.
Google has been assigned to provide strict advertising policies for encryption companies and relevant services throughout Europe.
The change is in line with the European Union markets in the organization of encrypted trim (MICA), which aims to put digital assets in one organizational framework.
Curd ads are now facing tougher bases in Europe
Google tightens its bases to announce encryption throughout Europe. Starting April 23, companies that promote encrypted and preserved on Google platform must be licensed.
According to the new policyThis registration will require a MICA list or as a CRYPTO (CASP) service provider. In its update on March 24, Google also noted that advertisers should comply with the legal requirements for each country, which may exceed the MICA framework.
Al Qaeda will be applied across most European Union countries, including Germany, France, Italy, Spain, Sweden and 21 others. Politics will not lead to immediate penalties for violators. Instead, Google will issue a warning seven days before suspending the advertiser account.
It is important to add that these changes come after the start of the official MICA organization in December 2024. Based on the general awareness, MICA was created to bring one set of rules for digital assets across the European Union. The rules have set strict criteria for financing anti -money laundering and anti -terrorist financing.
Since the start of their implementation, many encryption platforms have been successful with the new rules. In a recent report, Etoro obtained a CYSEC MICA license, making it one of the first companies to be approved for the European Union encryption trading.
Industry reactions to compliance and barriers
Hun Nug, chief legal official at Crypto Exchange Bitget, described the policy as a double -edged sword. He said he will liquidate unlicensed actors and improve investor protection, but it may also confirm smaller players.
He pointed out that many small companies may struggle to meet the requirements of Mika capital, which ranges between 15,000 euros and 150,000 euros, by service. In addition to licensing costs, companies will need a certificate from both Google and National Organizers, which adds to compliance challenges.
Mattan Erder, the legal advisor at Orbs Network Network, noted that these updates revolve around Google's protection from legal risks. He believes that the real effect will depend on how difficult it is to obtain a MICA or CASP certificate.
If the rules are strict or expensive, smaller companies may be closed, leaving only the largest players in the market. This can limit innovation and competition, especially in countries where the license is still at the national level.
Meanwhile, Google has a strong history of engaging with encryption companies outside the advertising service. In a previous update, the CESTRATED talisman protocol launched the RWA Accessor program in cooperation with Google Cloud. Reports indicate that Blockchain has grown to become a billion dollar environmental system supported by institutional investors led by the DAMAC and Google Group.
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Benjamin Jodfrey is a blockchain lover and journalist who enjoys writing about the real life applications of Blockchain technology and innovations to pay public acceptance and complementarity all over the world for emerging technology. His desire to educate people about encrypted currencies inspire his contributions to the media and famous sites in Blockchain.
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