Hapbee Announces Launch of Hapbee Experience At Irish Pub in Partnership with BodyTonic

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Shareholders elect new directors after the last annual general meeting

VANCOUVER, British Columbia, June 28, 2024 (GLOBE NEWSWIRE) — Happy TechnologiesCo., Ltd. (TSXV: HapDigital wellness technology company (OTCQB: HAPBF) (FSE: HA1) (“Hapbee” or the “Company”) is pleased to announce the launch of a unique alcohol-free mood-enhancing experience at a popular alcohol-free bar in Dublin, Ireland. The experience allows patrons to enhance their evenings with friends by enjoying a flight of Hapbee digital moods as a complement to their non-alcoholic beverage of choice.

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The experience was first launched with a kick-off event on 11 May at Board Games Bar & Cafe, an alcohol-free bar in Dublin, and was developed in coordination with the bar’s owner – popular Irish event and hospitality operator BodyTonic.

“More and more consumers are turning to non-alcoholic versions of their favorite beers and cocktails as part of a global trend toward healthier options. Some entirely and others partially as a way to reduce their overall alcohol intake,” said Yona Stern, CEO of Happee. “Providing a way for them to enjoy the sensations of alcohol digitally as a complement to enjoying the taste without any side effects is an ideal use case for Happee.”

The partnership between BodyTonic and Happybee is the first such implementation for both companies. The plan is to measure consumer reactions and iterate on the user experience with the goal of expanding the Hapbee experience into more bars and event festivals to expose more consumers to the Hapbee experience for the first time.

“At BodyTonic, we’ve always been very interested in the future of hospitality, which is why we opened an alcohol-free bar in Dublin of all places,” said Chris Raymond, VP of Marketing at BodyTonic. “When Hapbee approached us to trial their product in a purely social setting, we were very interested in seeing how it could elevate our customers’ experience. With Board, our vision has always been to create an alcohol-free bar that still has the feel and energy of an Irish pub, but without the alcohol. Hapbee’s product was a compelling addition to how we could achieve that vision.”

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Happy appoints new board members as shareholders who approve the expansion of the group of shares

At the Annual General Meeting held on 12 June 2024, shareholders approved an increase in the number of directors to eight members, the reappointment of all existing directors, and the election of Jaylen Brown and Rizwan Shah as new directors of the company. The Board of Directors also appointed Jaylen Brown to the position of Chief Innovation Officer, and Rizwan Shah to the position of Chief Commercial Officer of the company.

Shareholders also approved the Company’s amended stock option plan and amended restricted stock unit plan.

On April 30, 2024, 2,617,250 outstanding restricted stock units were settled for voting shares of the Company.

About Happy

Happee is a digital health technology company dedicated to helping people take control of how they sleep, perform, and feel. Happee’s digital wellness library of Blends and Routines uses patented ultra-low radio frequency energy (ulRFE®), designed to help users improve their sleep, productivity, recovery, and downtime. Happee devices and subscriptions are available for purchase on Hapbee.com and through a growing network of select distributors.

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You can learn more about how Happee works. www.hapbee.com/science.

Forward looking data

Certain statements contained in this press release constitute forward-looking information or statements (collectively referred to as “forward-looking statements”), including those identified by the expressions “expect,” “believe,” “plan,” “estimate,” “expect”, “intend”, “may”, “should” and similar expressions to the extent they relate to the Company or its management. Forward-looking statements are not historical facts but rather reflect current expectations regarding future results or events. This press release contains forward-looking statements. These forward-looking statements are based on current expectations, various estimates, factors and assumptions and involve known and unknown risks, uncertainties and other factors. Forward-looking statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Such statements and information are based on numerous assumptions regarding the Company’s ability to meet its planned marketing and product development initiatives and the Company’s ability to achieve its e-commerce rollout and full commercial launch as anticipated.

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Factors that could cause actual results to differ materially from those in the forward-looking statements include delays in the design, production, manufacturing, development or release of signal mixes or the collection of data from customer use or the Company may not be able to achieve its objectives as anticipated or at all; changes in legislation and regulations; increased operating costs; equipment failures; failure of counterparties to meet their contractual obligations; litigation; loss of key directors, employees, consultants or advisors and fees charged by service providers. The forward-looking statements contained in this press release are expressly subject to this cautionary statement. These risks, uncertainties and assumptions could cause actual events or results to differ materially from those projected in any forward-looking statements. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those implied by such statements. The Company undertakes no obligation to update or revise forward-looking information to reflect new events or circumstances unless required by law. Readers should not place undue reliance on the Company’s forward-looking statements.

Neither the TSXV Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSXV Exchange) accepts responsibility for the adequacy or accuracy of this statement.

Media Contact: Jonathan Cherry
john@hapbee.com
T: 1 888-841-7086
www.hapbee.com

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