Here’s How to Make the Most of an Airdrop Campaign

There’s more to creating an airdrop campaign than most companies realize. Airdrops go beyond simply sharing free tokens with new users and spreading news about new cryptocurrency projects. It extends to aligning company goals with airdrop strategies and reaching a larger audience to keep them interested in the project.

Thesis-based crypto venture capital fund Node Capital shared a press release with CryptoPotato Identify strategies that companies can use to maximize their airdrop campaigns.

Effective Airdrop Strategies

Node made it clear that airdrops are not risk-free promotions. While they can be great for rapid portfolio growth, they can be expensive and do not yield long-term results if not done correctly. The company added that airdrops require clear objectives and a commitment of at least 10% of the token supply to make a significant impact. Airdrops may attract users, but they will need strong reasons to stay and participate in new projects.

A key practice for getting the most out of Airdrop is to measure key metrics before, during and after campaigns to ensure they are having the desired impact. Naude said projects must complete their “homework” before launching campaigns.

“The airdrop should be set up in a way that not only interests the existing community, but also any new audiences the platform wants to reach. The airdrop should fit in with the platform’s tokens rather than being an afterthought, and the right communication strategy should be used to reach the target audiences,” Node said.

Goals such as scaling users, measuring wallet activity, user testing and QA performance, converting potential token holders into active participants, and driving DAO participation should be taken into account. Each goal requires a different approach to launching an airdrop.

Node reveals Airdrop utility

To help projects handle airdrops properly, Node Capital has unveiled the Airdrop Assist Tool alongside Guide About measuring campaign progress and effectiveness. The tool will handle complex airdrop aspects such as smart contract auditing, filtering out bad actors, Sybil attacks, and participants who do not meet campaign goals.

“This tool provides analytical insights and visualizations, and serves as an iterative planning tool for airdrops,” said Or Harel, code engineering analyst at Node Capital. “It is about real solutions, not just concepts, and enabling the crypto community to use, improve, and enhance them iteratively.”

The Crypto Fund intends to make the airdrop tool open source over time.