Shakira Millar is a purpose-driven entrepreneur and co-founder of Behavior Change LLC, a leading ABA therapy practice dedicated to helping children with developmental challenges achieve their highest potential.
With over a decade of experience in Applied Behavior Analysis (ABA), Shakira saw the need for a therapeutic approach that was not only effective, but was truly focused on empathy, innovation, and client growth. So, she co-founded Behavior Change LLC, putting her vision into action and making therapy accessible, personal, and impactful.
She began her journey with an academic background in psychology and early childhood development. Shakira earned her bachelor’s degree in psychology and master’s degree in early childhood studies from Walden University, and later completed a certificate in behavior analysis at the Florida Institute of Technology. Currently preparing for the Board Certified Behavior Analyst (BCBA) exam, she is constantly developing her expertise to stay on the cutting edge of ABA therapy.
But Shakira isn’t all about credentials, she’s passionate about using her platform as an entrepreneur to create a space where kids and families feel seen, heard, and supported. She believes real progress comes from meeting each client where they are and helping them get to the next level. As a founder, she balances her business acumen with the heart of a wizard, driven to make a tangible impact every day. Through Behavior Change LLC, Shakira Millar It reshapes what it means to make a real difference in the lives of its clients and their families.
What inspired you to take the step and start Behavior Change LLC?
Founding Behavior Change LLC was the right decision on so many levels. I have been working in ABA therapy for many years and I could see how much it impacts children and families, but I also saw the limitations of working for someone else. I wanted to create a place where we could approach therapy in a truly personal and emotional way. Establishing my own practice has allowed me to build something that aligns with my vision, which is to focus on real progress and not just uniform goals. It was definitely a big leap, but I felt it was necessary to have the freedom to serve customers the way I thought they deserve.
What are some of the biggest ups and downs of being an entrepreneur?
The highs are really high, and the lows can be really low. Seeing a child make progress or receiving feedback from a family about how we have positively impacted their lives – that is without a doubt the best part. There is nothing more satisfying. But on the other hand, running a business comes with challenges that I did not expect. The constant balancing act of dealing with finances, marketing, hiring, and the inevitable setbacks can seem overwhelming. Sometimes you’re dealing with operational issues in addition to your usual client work, and this can test your stamina and commitment.
Are there any lessons from your work as a therapist that have helped you as a founder?
definitely. In therapy, we focus a lot on patience and flexibility, both of which are essential as a therapist and as an employer. In ABA, progress often comes slowly, step by step. I had to learn to trust the same process at work. Just as I encourage my clients to stay consistent and celebrate small victories, I remind myself to do the same. Being a therapist has also taught me the value of empathy, which I try to apply to my team and even to myself when things get tough.
What is the most difficult challenge you have faced as a founder, and how did you deal with it?
I would say managing the enormous range of responsibilities. As a therapist, I was used to focusing solely on clients’ needs, but as a founder, there are many other areas that require attention — accounting, law, marketing, and more. It’s a lot to juggle. I coped by reaching out for support, seeking advice from mentors, and networking with other entrepreneurs. I’ve learned to delegate things where I can and give myself permission to not figure everything out right away. I think that’s been the biggest shift, realizing that it’s okay to ask for help.
How do you stay motivated through the ups and downs?
For me, it always comes back to the clients and their families. Seeing the difference we make in a child’s life is incredibly motivating, even on the tough days. I also take a moment to remind myself why I started this journey – to create a space that truly supports and empowers children and families. And sometimes, I rely on the same strategies I teach my clients, like focusing on one step at a time, celebrating progress, and staying focused on my goal. This mindset keeps me grounded and active.
If you could go back and give yourself advice at the beginning of this journey, what would you say?
I was telling myself to take it one day at a time and not get lost in perfection. When I started, I thought I had to plan every detail perfectly, which is not realistic. There will be curveballs, and that’s okay. I like to remind myself to trust the process, rely on my values, and stay adaptable. “Don’t be afraid to ask for help,” I say. Building a business is challenging, and it’s good to rely on others.
How has becoming an entrepreneur changed your perspective on therapy or applied behavior analysis (ABA)?
Running my own practice has given me a new appreciation for the complexity and effort that goes into providing quality treatment. Before, I didn’t think much about the logistical side of things, but now I see how important it is to create a structure that supports both therapists and families. I’ve learned that building a supportive environment is not just about the treatment itself; It’s about creating a complete experience where families feel heard, supported and valued. I also feel more compassion for other providers and the hurdles we all face to ensure quality care reaches those who need it most.
What have you learned about yourself as a therapist and founder?
I have learned that I am more flexible and adaptable than I thought. Therapy has taught me patience and understanding, but being a founder has pushed me in ways I didn’t expect. I’ve had to get more comfortable with uncertainty and learn how to pivot when things don’t go as planned. I also realized how deeply passionate I am about making a lasting impact, not just through therapy sessions but by building a practice that reflects my values. He showed me that growth doesn’t always mean taking big steps; Sometimes, it’s about overcoming small challenges and staying true to your mission.
What advice would you give to other therapists thinking about starting their own practice?
I would tell you to do it, but know that it is a journey that has its own challenges. It’s essential to stay connected to why you started in the first place, especially when things get tough. Make sure you build a strong support network, whether it’s mentors, colleagues or friends who understand the ups and downs. Be patient with yourself, and be willing to learn outside your comfort zone. Coaching requires a mix of skills, so be prepared to wear many hats. Finally, believe in yourself and know that your unique vision is what will make your practice stand out.
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