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Instagram weighs standalone reels app amid TikTok uncertainty in the US

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According to Instagram, you think about recycling the short video feature, rollers, to an independent application.

This step, which was revealed by Instagram President Adam Museiri at a meeting with employees this week according to technical information, can intensify competition with Tiktok, whose future in the United States remains risky.

Tiktok, owned by a Chinese company bytedance, was granted a 75 -day extension in January under a law signed by President Joe Biden, and requires the sale or ban of the platform. Former President Donald Trump had previously put forward the idea of ​​a partnership between 50-50 between Buddas and an American entity, although the details about how this was done has never been clarified. Critics have warned any ban that it may undermine freedom of expression, especially given the popularity of Tijook with its 170 million American users.

Meta, the parent company of Instagram, did not respond to a request to comment on possible attention. The Development remembers the independent Meta App Lasso launch for the year 2018, which was finally closed.

Analysts suggest that the application of custom rollers can give Instagram a stronger amount in the short competing video market, especially if the American Tiktok operations face more restrictions or direct ban.


Jimmy Young

Jimmy is a major business correspondent, as he brings more than a decade of experience in the commercial reports of small and medium -sized companies in the United Kingdom. Jimmy holds a certificate in business administration and regularly participates in industrial conferences and workshops. When not reporting the latest business developments, Jimmy is excited to direct journalists and new businessmen to inspire the next generation of business leaders.

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