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‘It gave us branding, investment, and tourism’

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El Salvador’s President Nayib Bukele has defended his country’s groundbreaking decision to adopt Bitcoin as legal tender, stressing its impact on the country’s global image and economic opportunities.

Recently interview In an interview with Time magazine, Bukele highlighted the benefits of Bitcoin (BTC) for El Salvador despite widespread skepticism and limited local adoption.

Not only has bitcoin given us a “brand,” Bukele said, but the adoption of the digital economy has helped boost tourism and stimulate investment. The interview comes three years after El Salvador became the first country in the world to officially adopt bitcoin.

Bukele, who was featured on the cover of Time magazine as “the world’s coolest dictator,” has become a controversial figure in global politics. While less than 12% of Salvadorans have made a single bitcoin transaction, according to time, The President stressed that the main goal is to reposition El Salvador on the world stage.

According to recent reports, the country owns 5,851 BTC worth an approximate $352,300,000 at the time of writing.

El Salvador and Bitcoin

El Salvador made global headlines in September 2021 when it became the first country to adopt Bitcoin as legal tender. The move, spearheaded by Bukele, aims to boost financial inclusion in a country where 70% of the population lacks access to traditional banking services.

The government introduced Chivo Wallet, an official crypto app, offering citizens $30 in free bitcoin as an incentive to download and use the app. Despite these efforts, widespread adoption has been limited, with many early adopters not participating in subsequent transactions after spending the initial reward.

The rationale behind El Salvador’s adoption of Bitcoin was multifaceted. One of the primary motivations was to provide financial services to the unbanked population and reduce the cost of remittances, which are vital to the Salvadoran economy.

Bitcoin, particularly through the Lightning Network, aims to facilitate faster and cheaper transactions, which is crucial in a country where traditional banking infrastructure is often unavailable. However, the policy has faced significant challenges, including technical issues with the Chivo wallet and skepticism from the general public.

critics of bokil

Critics of El Salvador’s adoption of Bitcoin, including major financial institutions such as the World Bank and the International Monetary Fund, have expressed concerns about the risks associated with Bitcoin’s volatility and its potential impact on financial stability.

Despite these warnings, President Bukele has remained committed to the Bitcoin experiment, viewing it as a bold step toward economic innovation and financial independence.

Bukele has made no apologies, and has called Bitcoin a key component of his broader strategy to attract foreign capital and boost tourism.

In a sense, this logic worked. Damien Merlo, a lobbyist, said: time Bitcoin tourism gamble pays off.

“We call this the Great Rebranding. It was a genius operation… We could have paid millions to a PR firm to rebrand El Salvador. Instead, we adopted Bitcoin.”

Damien Merlo.

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