Jaguar is set to stop producing all of its petrol-powered cars by the end of this year, marking a major shift towards an all-electric future.
The British luxury carmaker will continue to produce just one internal combustion engine car, the F-Pace SUV, before switching to an all-electric range from next year.
Production of the XE, XF and F-Type models ended at the Castle Bromwich plant in May, and Jaguar plans to stop making the E-Pace plug-in hybrid in Austria, along with the I-Pace electric car, by December.
Jaguar Land Rover (JLR) chief executive Adrian Mardell confirmed the phase-out at a recent investor day, noting that the models were “close to zero-profit products.” The shift is in line with Jaguar’s strategy to introduce a range of all-new electric vehicles, starting with a battery-powered grand tourer due to launch next year.
Jaguar’s chief creative officer Gerry McGovern has been building anticipation for the upcoming electric models, describing the company’s first new electric car as something unprecedented. “Imagine something you’ve never seen before that looks like it fell from the sky – and times that five times that. That’s how different these Jaguars are,” McGovern said, promising a design that echoes the glory days of the Jaguar E-Type while remaining unique.
Richard Molyneux, Jaguar Land Rover’s Chief Financial Officer, highlighted the strategic move to phase out lower-value, unprofitable models and replace them with new vehicles built on innovative architectures.
The shift to electric vehicles represents Jaguar’s commitment to a sustainable future and a major shift in the automotive industry.
