Kraken and Spanish Football Club Atlético de Madrid Shake Hands on a Major Sponsorship Deal: Details

Long summary

• Kraken has partnered with Atlético de Madrid as its Official Crypto Partner and Web3 and Sleeve Partner, aiming to connect the crypto industry and the world of sports.
• The initiative aims to enhance digital experiences for fans and promote cryptocurrency education.

Terms of cooperation

US-based cryptocurrency exchange – Mythical sea monster – Advertise Its partnership with one of the most successful Spanish football teams – Atletico Madrid. The company will become the club’s official crypto and Web3 partner and official sleeve partner from the start of the new La Liga season (scheduled for mid-August this year).

cooperation is expected to Create a bridge between The cryptocurrency industry and the world of sports “open up great opportunities” for Spanish football fans and Kraken users. Mayur Gupta, the exchange’s chief marketing officer, said:

“We are proud to partner with such an outstanding football club, which equally understands that success requires a sharp focus on its goals. king Processes. we have done put it in It has been almost 13 years since we became one of the most trusted crypto platforms, and we look forward to partnering with Atletico Madrid to educate more people about the Potential and True Value From encryption“.”

In turn, Oscar Mayo – Revenue and Operations Manager From the club – He described Kraken as the “perfect partner” that could help Atletico Madrid, which aims to increase its efforts in innovation and technology.

“We are confident that this partnership will ensure that our fans enjoy a digital experience.” which extends “Apart from match days on the pitch,” he added.

Atletico Madrid has won 33 titles in its 121-year history, making it the fourth most successful football team in Spain. The club in second place with 99 titles – FC Barcelona – has already jumped on the crypto bandwagon.

two years ago, I cooperated With WhiteBIT. The latter will act as the official cryptocurrency exchange partner of FC Barcelona. Until June 2025.

Kraken’s previous endeavors in the world of sports

The company made the Headlines last year when shake hands With the famous Formula 1 team – Williams Racing. As a result, the Kraken logo is now visible on cars driven by Alex Albon and Logan Sargent. Additionally, Brand displayed On drivers’ clothes.

Other well-known cryptocurrency exchanges which has It has had a strong presence in the past few years, including Crypto.com and the now-defunct FTX. The former became the official partner of the Miami Grand Prix in 2022, While the latter signed a deal with Mercedes.

However, the team hanging Collaboration shortly after Platform collapse In November 2021.