Kraken Becomes Official Crypto Partner of Tottenham Hotspur

Leading cryptocurrency exchange Kraken has partnered with one of England’s most popular football clubs, Tottenham Hotspur.

According to the official advertisementThe alliance has made Kraken the crypto, web3 and official sleeve partner of both the Tottenham Hotspur men’s and women’s teams ahead of the 2024/25 football season.

Kraken Partners with Tottenham Hotspur

Kraken said it shares a vision with Tottenham Hotspur on how to leverage cutting-edge technologies like blockchain to enhance customer and fan experiences. Both companies will focus their resources on increasing football fans’ understanding of cryptocurrencies and creating new experiences that will deepen their connection to Tottenham.

“Tottenham fans and the crypto community are passionate about what they believe in,” said Mayur Gupta, Chief Marketing Officer at Kraken. “Kraken’s vision is that crypto, like football, should be accessible to everyone. We are delighted to partner with Tottenham Hotspur to bring this inclusive financial technology to a wider audience of football fans.”

For Kraken, the partnership with Tottenham Hotspur represents a milestone in its global marketing strategy to cater to its target audience through enhanced web3 integration. The alliance also follows a recent partnership with Spanish football club Atletico Madrid ahead of the La Liga season.

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Tottenham Hotspur fans globally will be able to enjoy exclusive content, fan pop-ups, and behind-the-scenes access to Kraken and club events throughout the partnership. Kraken will also seek to curate experiences that accelerate crypto education for fans, using web3 technology as a key engagement tool.

“As a club that aims to drive innovation in everything we do, we are delighted to be partnering with another forward-thinking brand in Kraken – a true leader in its field, recognised across the Web3 industry for its emphasis on education around the crypto ecosystem. We look forward to delivering a range of exciting events and experiences for our fans throughout the partnership,” said Ryan Norris, Tottenham Hotspur Chief Revenue Officer.

Kraken has long been involved in sports, with several partnerships including one with the iconic Formula 1 team Williams Racing. The company has now extended its alliance to F1 DRIVE – London, the first official Formula 1 karting experience located beneath the iconic South Stand of Tottenham Hotspur Stadium.