Krispy Kreme (DNUT) investors did not heat the company's transformation strategy.
The shares of Donut Maker fell up to 27 % on Tuesday after the company missed the Wall Street standards in all fields for both the fourth fiscal quarter and the results of the entire year. The net revenue decreased by 10.4 % in the quarter to $ 404 million, as selling the majority share in the insomnia cookies created revenues of $ 101 million, while the cybersecurity accident had a $ 11 million impact.
Josh Charlesworth, CEO of Krisby Karim, told Yahoo Weiss that the quarter was “in line with expectations, except for the very sabotage internet incident that we were subjected to last year.”
For the 2025 fiscal year, the company expects revenue growth between 5 % and 7 %, less than street estimate. However, the company expects to continue the costs of costs related to the cybersecurity incident because it pays fees for experts and cybersecurity.
The stock, which was a strait on Yahoo's financial platform on Tuesday, has achieved its lowest level ever, as it was closed at $ 6.61 per share in the trading session. Last year, the shares decreased by 47 % compared to 17 % for the S&P 500 (^GSPC).
Now, Charlesworth is trying to encourage investors to focus on the long-term growth where Krispy Kreme is looking to expand its distribution points in the United States-and comprehensive business-with American partners such as McDonald's (MCD), Walmart (WMT), Target (TGT), Kroger ( KR), and now Costco (cost), as well as international franchise partners.
The company also plans to use the US logistical sources soon.
“The important thing is to build from our being a regional player in the United States to a real national player, we need to make sure that we are doing it in a sustainable and wild manner,” Charlesworth said. “Selling cakes from the front of the store for a more advanced food distribution system means that we need to change.”
But while Krispy Kreme is looking for efficiency in distribution, it faces American consumers who still deal with stubborn inflation.
Sales remained for each center (where fresh cakes are made) constant on an annual basis in the United States.
“The beginning of the year in our traditional retail stores, as we saw the conscious consumer of value compressed,” Charlesworth told Yahoo Finance: .
It remains to see whether investors are ready to run to turn Krispy Kreme.
“In the context of the background of the demand that is still the wider industry, the company will need the fist of the hands of investors tightly and toured them through stocks for apostasy.” I wrote a neutral classification on stocks, in a note for customers. “In the absence of this, we see the remaining arrows under pressure in the short term.”
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