The former first lady is deepening her commitment to healthy choices.
Since leaving the White House in 2017, Michelle Obama has remained active and in the public eye, working to educate Americans about healthy living and even writing the New York Times bestselling book, “Becoming.”
Obama’s Let’s Move campaign changed the public school system’s approach to food and fitness. The First Lady’s work helped modernize school meal nutrition, increase funding for better, more accessible foods for students of all socioeconomic backgrounds, increase physical activity in many schools to up to 60 minutes a day, and rename the physical fitness test the Presidential Youth Fitness Program.
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For those of you who did not attend public school at the time, this fitness test typically includes:
- Sit-ups (timed for 1 minute)
- Push-ups (as many as you can without resting)
- Pull-ups (as many as possible) or arm holds (for as long as possible)
- 30 feet “shuttle run”
- “V-Reach” (for flexibility test)
- One mile
Michelle Obama enters private business
Now, the former first lady is deepening her commitment to the health and wellness industry as she heads Plezi Nutrition, a health food and beverage company.
Obama will serve as Plezi’s co-founder and strategic partner.
“I’ve learned that on this issue, if you want to change the game, you can’t just work from the outside. You have to get in — you have to find ways to change the food and beverage industry itself,” Obama said Wednesday. “I’m proud to announce the national launch of a tailored company. Not just to make better products, but to start a race to the top that will transform the entire food industry.”
Plezi’s first product will be low-sugar, nutrient-dense, fruit-juice blend children’s drinks.
The company’s first product, the namesake Plezi drink, is intended to replace sugary drinks such as soda and juice that do not support children’s health and to help promote healthy habits. It targets school-age children between the ages of 6 and 12 when they drink milk or water More difficult. The challenge for the company will be to do this with a product that tastes good and is actually something kids will want to consume, especially if they are used to sugar-laden offerings,” food dip notes.
Michelle Obama isn’t the first to try to tap into the healthy food and beverage market.
coca cola (He is) – Get a free reportShe has made no secret of her efforts to slowly move away from soda and sugar-containing drinks.
In fact, the number of young adults who drank at least one sugar-sweetened beverage per day decreased up to 61% from 80% In recent years, according to a study by Harvard researchers.
While Coca-Cola can be enjoyed at most bars or McDonald’s (mcd) – Get a free reportOn any given day, the soda drinking trend seems to be waning among one key demographic: young Americans. So in 2017, Coca-Cola acquired the top Chico sparkling mineral water brand for $220 million; The brand continues to develop its line of flavored, sugar-free beverages and is betting it could be a billion dollar brand, along the lines of Diet Coke or Dasani, one day.
Similarly, McDonald’s began selling apple slices as an alternative to less healthy options, such as French fries, in the early 2000s. Soon after Apple began offering, other providers began to see an uptick in demand from schools for healthy K-12 public school options as well.
“From 2009 to 2013, overall apple sales increased 72%, in part due to the wide availability of freshly cut apple packaging,” McDonald’s says. He writes.
Other start-up beverage companies beloved by the younger generations, such as Poppi prebiotic soda, a healthy sparkling drink with zippy branding, are now Billions. So it is very plausible that Obama, McDonald’s and Coca-Cola will find themselves as competitors in the very near future.
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