Crypto is coming to popular luxury retailers in Europe. According to reports, Printemps, a popular chain of luxury brands, will start accepting cryptocurrencies for payments.
The luxury store operator has partnered with Binance Pay and Lyzi to offer its customers the option to pay using top cryptocurrencies. Binance Pay offers a secure, contactless global payment system that supports 300 cryptocurrencies.
With this deal, spring Customers from all four brands and more than 20 stores in France can enjoy the convenience and security of cryptocurrency payments. According to the company, the cryptocurrency integration will serve more than 6.5 million French customers.
The use cases for cryptocurrencies continue to expand
spring’ In collaboration with Binance Pay and Lyzi It reflects the continued expansion of cryptocurrency use cases. By integrating Binance Pay and Lyzi into its cashier division, the company can now provide more than 6.5 million French cryptocurrency consumers with secure and flexible payment options.
Printemps currently operates 20 stores across the country.
Many observers say Printemps’ move will shake up the luxury retail industry. It is the first European luxury brand to accept this CryptocurrenciesWhich confirms the ability of blockchain to enhance customers’ shopping experiences.
Binance Pay, Lyzi and Printemps: Award-winning collaboration
Printemps’ collaboration with Binance Pay and Lyzi will not only reshape the luxury retail shopping experience, but will also enhance customer experience while enjoying the convenience and security promised by blockchain.
The partnership has already been praised by the industry, with Printemps and Lyzi receiving an award for their efforts. These companies won the Bronze Laureate Award for Innovative Collaboration at the 11ᵉ Nuit du Commerce Connecté. The awards ceremony, hosted by Républik Retail, aims to reward companies that invest in new technologies and innovations, including artificial intelligence.
Printemps remains committed to innovation
According to the company, the industry recognition from Républik Retail underscores its commitment to innovation that can enhance customers’ shopping experience. In a statement, Emmanuel Suissa, Chief Partnership Officer, shared that they are proud to be the first department store network in the country to accept cryptocurrencies or local and international customers.
Suissa added that the company’s partnership with Lyzi and Binance Pay will enhance the shopping experience and connect customers using Web 3.0 solutions.
With the Binance Pay integration, Printemps shoppers can now pay using Bitcoin, popular altcoins, and stablecoins like USDC and Tether. Lyzi is a leading cryptocurrency payment solution that supports more than 70 cryptocurrencies, including Bitcoin, Binance USD, and Ethereum.
Featured image from Blog Economie Numérique, chart from TradingView
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