REJO Solidifies Its Global Footprint with a Prominent Presence at InterTabac 2024

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• REJO unveils innovative heating devices REJO AF1 and REJO Mate Air
• Announces Global Expansion Plans at InterTabac 2024
• Signing of a Memorandum of Understanding with a major partner from the Czech Republic

DORTMUND, Germany, Sept. 21, 2024 (GLOBE NEWSWIRE) — Rego, the leading heated-not-burned (HNB) tobacco brand, made a major impact at this year’s Intertapack event, cementing its position as a leading global provider of innovative tobacco solutions.

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As the world’s leading tobacco industry event, InterTabac serves as a key platform for industry players to showcase their latest products and technologies. REJO’s participation underlined its growing global influence and commitment to developing the future of smoking.

Committed to enhancing the smoking experience.
The REJO booth was a focal point at InterTabac 2024, drawing crowds with its vibrant displays and cutting-edge product showcases.

The brand’s message focused on its mission to enhance the smoking experience by offering alternatives through advanced technologies. REJO’s mission to offer a variety of high-quality HNB products with significantly reduced harmful chemicals resonated with attendees, receiving praise from industry experts and consumers alike.

REJO emphasizes the core values ​​of innovation, high quality and a deep respect for the rich traditions of tobacco, while embracing modern developments. The slogan “Embrace the Future of Change” embodies REJO’s forward-thinking approach, positioning the brand to not only evolve with the times, but also shape the future of the industry.

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Introducing the REJO AF1 and REJO Mate Air
A highlight of REJO’s participation at InterTabac was the unveiling of its two new products: REJO AF1 and REJO Mate Air. These devices represent the latest developments in HNB technology, featuring advanced design and functionality that meet the needs of modern smokers.

The REJO AF1 is an advanced heating device specifically designed for pellet sticks, providing the perfect pairing with its own brand OICES pellet tobacco sticks and TOZE pellet grass sticks. Using advanced hot air flow heating technology, the REJO AF1 ensures that each pellet is heated evenly and thoroughly. This method preserves the natural tobacco aroma while reducing the production of harmful chemicals, providing a richer and more satisfying smoking experience.

Three main colors for the new REJO AF1 heater

Another innovative addition to the REJO product lineup, the REJO Mate Air is ideal for users who prioritize portability without compromising on performance. This compact and lightweight device is equipped with advanced circular heating technology to produce dense clouds and full flavor. Its sleek design and user-friendly features make it an excellent choice for both new and seasoned HNB users.

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Full range of new REJO Mate air heater

Increase global reach
In addition to showcasing its latest products, REJO announced its plans for global expansion, marking a major milestone in the brand’s international growth.

REJO has already established a strong presence in Southeast Asia, introducing HOMER and SIU hot sticks to Malaysia and Indonesia, where demand for products that heat rather than burn is growing.

Building on this momentum, REJO is now preparing to launch new products in Europe and the UAE, as these regions have been identified as key markets for HNB innovations. An important step in this strategy was the signing of a Memorandum of Understanding with a key partner from the Czech Republic during InterTabac 2024, which strengthens REJO’s foothold in Europe alongside its growing presence in Italy.

This strategy focuses on meeting the growing demand for reduced-risk tobacco products by offering customized devices and heated sticks that cater to local preferences. Through local marketing campaigns and partnerships with regional distributors, REJO aims to strengthen its market presence and establish itself as a leading brand in these regions.

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Popularity in the event
REJO’s popularity at InterTabac 2024 was undeniable. The brand’s stand was constantly buzzing with activity as visitors flocked to experience new products first-hand, and industry professionals, media representatives and consumers were eager to learn more about REJO’s offerings, with many praising the brand’s commitment to innovation and quality.

The positive reception at the event is a testament to REJO’s growing influence in the global HNB market. The brand’s ability to attract such a diverse and engaged audience highlights its strong market position and the appeal of its product range. The successful debut of the REJO AF1 and REJO Mate Air further enhances the brand’s reputation as an industry leader.

Visitors flock to REJO’s booth

looking forward
With a successful showing at InterTabac 2024 and the imminent launch of new products in key international markets, REJO is poised for continued growth and success. The brand’s focus on innovation, quality and consumer satisfaction will undoubtedly drive its expansion efforts, ensuring it remains at the forefront of the premium tobacco industry.

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As REJO continues to push the boundaries of what is possible in tobacco technology, its presence at events like InterTabac serves as a powerful reminder of the brand’s commitment to shaping the future of smoking. Consumers and industry professionals alike can look forward to exciting innovations and initiatives from REJO as it continues to lead the global smoked tobacco market.

About Rego
REJO is a global company that provides high-quality heating products instead of burning, as well as its own branded heating devices and hot sticks, known for its innovative technologies and world-class operational capabilities.

For more information about REJO and its products, visit www.rejonow.com

For media inquiries and visual selections, please contact:
Newsroom@rejonow.com

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