Rhea Karo, CEO of Social Amour

Ria Caro is a young British entrepreneur and the driving force behind Social Amour, a leading social media marketing agency based in London.

Founded only four years ago, social love BDXY has quickly become a powerhouse in the industry, boasting an impressive client list that includes Hollywood actress Salma Hayek and actor Luke Evans, as well as his recently launched BDXY brand. The agency also serves a number of bars, restaurants and art galleries across London.

With a small, dynamic team based out of South West London, Ria has transformed Social Amour into a full-service social media marketing service covering everything from growth strategies and partnerships to video production and photography. The agency is on track to grow by an impressive 80% in the next financial year, reflecting its growing popularity and success.

What is the inspiration behind Social Amour?

Social Amour was born out of a combination of love and frustration—a love of marketing and social media, and frustration with the fact that many businesses need a full marketing team to achieve their goals but often lack the budget. A typical marketing team includes a manager, a coordinator, an assistant, a videographer, a photographer, an editor, and a community manager. Many businesses, especially small businesses, can’t afford to take on all of these roles. That’s where Social Amour comes in; we offer a complete solution.

Our services are not limited to social media management or consulting. We have built an in-house team with expertise in various social media disciplines, including photography, videography, and content creation. This allows us to manage all aspects of our clients’ social media needs under one roof, providing them with a 360-degree journey.

I have never aspired to be a big agency; I prefer to stay small. This approach allows us to maintain a personal touch and build real relationships with our clients, becoming a true extension of their team.

Who do you admire?

There are many people I admire, but one stands out: Emma Grede. While she may not have the same celebrity status as the Kardashians, she is the driving force behind some of their most successful ventures. Emma is the co-founder and CEO of Kim Kardashian’s shapewear brand Skims, and the co-founder and CEO of Khloé Kardashian’s plus-size brand Good American.

Emma embodies the perfect blend of entrepreneurial prowess and strategic vision. Raised in East London, relocated to Los Angeles, and has successfully promoted and collaborated with the Kardashian/Jenner family. Her ability to drive business growth and innovation in the fashion industry while maintaining a strong commitment to social responsibility sets her apart as a role model for aspiring entrepreneurs. Emma’s behind-the-scenes influence and dedication to excellence make her an unsung hero in the business world.

Looking back, is there anything you would have done differently?

I don’t generally believe in regret; I see every mistake as a valuable learning opportunity. However, if I had to point out one area, it would be the hiring process. Your team is one of your most valuable assets, and hiring the right people who align with your vision and values ​​is critical to your success.

I have learned the importance of not being complacent when hiring. Hiring the wrong person can be costly and time consuming. It is essential to hire and fire quickly but strategically to ensure the right people are in the right place.

What defines your approach to business?

Empathy, consideration, and adaptability are the cornerstones of my approach. We are all human, and in a world not yet ruled by robots, empathy is essential to authentic connection. This naturally follows consideration for others, allowing us to understand and respect our clients’ needs and goals. Adaptability is critical in our industry, where opinions about creative content and campaign strategies can vary widely.

My goal is to tailor our work to meet our clients’ needs, even if it means adjusting our own personal preferences. This ensures that the final product resonates with them and achieves their goals.

What advice would you give to someone who is just starting out?

Take action. Whether it’s posting content, registering your work, pitching it to potential clients, or sending important emails, don’t hesitate. Waiting for everything to be perfect is futile because perfection is an elusive goal that rarely comes to fruition. Instead, embrace the journey of learning and development. Be proactive, learn from your experiences, and allow yourself to grow along the way.