Exposure of sensitive data is a major concern given the volume and types of data that Generative Artificial Intelligence (Gen AI) consumes. Inadequate controls of sensitive data and resulting data leaks can halt the use of innovative AI tools. DSPM (Data Security Posture Management) helps accelerate AI adoption by quickly and easily identifying data risks, which is why data security firm Rubrik Inc. (NYSE: RBRK) announced Rubrik DSPM at RSC.
Following its acquisition of Laminar in August 2023, Rubrik’s Israeli R&D Center created and led the development of the Rubrik DSPM at RSC. Available in early 2025, organizations can quickly enable DSPM to increase data visibility and control of sensitive data across cloud, SaaS, and on-premises environments from their existing Rubrik Security Cloud instance, without disruptive new data scans.
“Many organizations are eager to adopt AI tools, but few truly understand the implications and risks involved: from employees potentially exposing sensitive information,” says Amit Shaked, VP of DSPM Strategy, Growth and Monetization at Rubrik, and co-founder of Laminar. “Even data leaks. Having access to competitors or even Rubrik DSPM cybersecurity breaches within Rubrik’s comprehensive cyber resilience platform gives organizations visibility and control over their data while helping to accelerate AI adoption and secure data wherever it lives.”
Unlike standalone DSPM solutions that require a lengthy deployment process spanning several months, Rubrik DSPM allows existing Rubrik customers to simply activate DSPM capabilities within their existing Rubrik environment. This activation enables organizations to proactively reduce data risks across segmented cloud, SaaS, and on-premises environments, to accelerate adoption of secure AI and ensure their sensitive data remains protected.
Key benefits of DSPM in Rubrik Security Cloud include: data control and visibility; Enable Gen AI use cases with security and trust; Identify and address excessive permissions to reduce the risk of sensitive data being exposed by AGI tools to unauthorized users; Correct data identification and classification: Identify and address missing or inaccurate data sensitivity labels to help prevent unauthorized user access to sensitive data; Leverage existing, reliable Rubrik Security Cloud infrastructure for DSPM to reduce deployment time, creating multiple snapshots of your data for separate tools, destructive scans on live systems, and the need for additional security audits from a separate tool.
Published by Globes, Israel Business News – en.globes.co.il – on December 18, 2024
© Copyright Globes Publisher Itonut (1983) Ltd., 2024
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