Welcome to an exciting new blockchain collaboration unlike anything else expected. Leading distributed exchange aggregator 1inch has teamed up with Bruce Lee’s family to begin its efforts to sell and popularize Bitcoin and cryptocurrency acceptance under the banner “Take crypto SeriousLee.”
The collaboration, which was announced through its official blog, aims to promote and enhance the general public’s awareness of Web 3.0 and DeFi. A video has now been uploaded on 1inch’s website, marking the official launch of 1 inch/Bruce Lee Family Company Campaign.
The 1-minute, 21-second video showcases Bruce Lee and his skills while promoting hard work, success, and cryptocurrencies. According to 1inch, the video release is only the first in its long-term partnership with the Bruce Lee Family Company to promote the use of cryptocurrencies and push for their general adoption.
Image: 1inch Network
Cryptocurrency Knockout Collaboration
Regarding partnership and cooperation in the cryptocurrency industry, we usually consider developers, users and policy makers. However, with 1inch, an unexpected partnership with Bruce Lee’s family is their best bet to increase the popularity and widespread adoption of cryptocurrencies. 1inch announced this new campaign on October 28, under the slogan: “Take the encryption SeriousLee” It aims to harness the power and popularity of Bruce Lee.
According to the company’s press release, the new campaign aims to support the public Visualize encryption In the same way that Bruce Lee popularized martial arts during his time. Specifically, the 1inch team wants to change the public’s perception of cryptocurrencies, that they are merely speculative and should not be taken seriously, and to deliver the message that cryptocurrencies are our financial system of the future.
1 inch and its connection to Bruce Lee
The 1-inch company has a strong and interesting history with Bruce Lee’s family company. In it Latest campaign Advertisement 1inch linked its name and corporate background to Bruce Lee.
They say the name “1 Inch” was inspired by the martial artist’s “one inch punch.” They also added that the team has always appreciated the agility, versatility and innovation of the artist. These are the same qualities that guide their operations and product development, like Fusion+.
Welcoming this exciting collaboration, the Lee family promises that the future of 1 inch will be full of hope. Shannon Lee, the daughter of this great martial artist, expressed her appreciation for this development and the values of creativity and innovation. It’s not just about speed and innovation, but also creativity and fun, she said.
How the 1 Inch Campaign Works in the Cryptocurrency Industry
Bruce Lee’s cultural impact and influence continues more than half a century after his death. Even if his participation in this advertisement is exciting and new, this is not his first attempt to work in this field. The family has also teamed up with Shibuya to release their NFT collection “House of Lee: Genesis” in April 2023.
Featured image by Avthar Sewrathan, chart from TradingView
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