Campaigns

In today's digital age, capturing customers' attention is a constant battle for businesses.Products should stand out in an ocean of similarity, and marketing campaigns should be about more than just product descriptions to…

Crypto.com has reached a new milestone by surpassing 100 million global users, marking a major achievement for the company since its inception in 2016. The cryptocurrency exchange attributes this achievement to its recent marketing…

Crypto companies were once again absent from advertising in the Super Bowl despite its recent positive performance in the U.S. market.  Just a two years ago, the Super Bowl was the biggest showcase for crypto companies, notably exchanges…

After the approval and launch of spot Bitcoin ETFs (Exchange-Traded Funds) by the US Securities and Exchange Commission (SEC), ETF issuers have extensively promoted their products on different media platforms to…

The Canadian Security Intelligence Service (CSIS), Canada’s primary national intelligence agency, raised concerns about the disinformation campaigns conducted across the internet using artificial intelligence (AI) deepfakes.Canada sees the…

Artificial intelligence (AI) has transformed the way firms approach marketing by providing unique tools and solutions for engaging with audiences. ChatGPT, a language model developed by OpenAI, is one such tool. While ChatGPT has received…