Gen

Generation In fact, they're the shoppers whose spending has helped fuel the economy, surprising even the most seasoned Wall Streeter with how resilient their spending habits are. But this is changing. The challenge of preparing…

Thousands of Gen Z workers in the UK are likely browsing through job applications as we write, dissatisfied with the lack of transparency over pay in their current jobs, and with the ambiguity surrounding potential new employers. But all…

Kenyan saxophonist, artist and lawyer Analu Kanga seeks to reimagine African jazz in a format acceptable to a fan base that includes millennials and Gen Z. “Afrobeat, amapiano, it all comes from Fela Kuti, it comes from Hugh Masekela,…

They use these platforms to search for things on Google. Spend countless hours While some social media platforms have been a breeding ground for fake information, deepfakes, and security concerns, Gen Z also turns to them for news.…

Tax collections in July posted their slowest growth in more than a decade, excluding the Covid-19 pandemic, reflecting the effects of business disruptions in the wake of deadly Gen Z protests as the Treasury Department increased its…

Undergraduates may be holding on to their graduation caps more tightly this year than in previous years. Facing waves of uncertainty after the semester closes is not a new story—many successful and gripping coming-of-age films have been…

Finally, it's cool to still be wearing the clothes you bought in middle school and showing off your tiny apartment with no art on the walls. Don't call it bankruptcy, Gen Z says; call it "underconsumption"." The viral hashtag on TikTok…

In our ever-evolving world, strategic communications plays a pivotal role in many areas. With the emergence of artificial intelligence and social media as a communication channel, strategic communications is revolutionizing and reshaping…

The emergence of Generation Z into the workforce represents a pivotal moment for organizations around the world. Generation Z, like all generations before it, has a unique perspective. They are digital natives who have grown up in an era…

Sam Pillar is the co-founder and CEO of Jobber. Some may find it difficult to understand or relate to, but it is increasingly clear that Generation Z is a generation of doers. They take action and want to make decisions. So it is not…