Missguided

© Reuters. FILE PHOTO: A woman leaves a pop-up store of Chinese fast-fashion retailer Shein in Paris, France, May 5, 2023. REUTERS/Johanna Geron/File Photo LONDON (Reuters) - Shein, the China-founded fast-fashion retailer, has bought…

Mike Ashley’s Frasers Group is in talks to sell its Missguided clothing brand to online fashion giant Shein. Talks about a deal, which were first reported by Sky News, come only a year after Frasers took over the brand. Frasers Group…