Wipro Expands Retail Media Offering in Collaboration with Cisco and AT&T

By Investor Empires On May 31, 2024

Wipro VisionEdge+ enables retailers to improve customer experience and drive additional advertising revenue within physical stores

any. BRUNSWICK, NJ and BENGALURU, India – Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology consulting and services company, today announced the expansion of capabilities… Focused on retail under Wipro VisionEDGE+. Developed in partnership with Cisco and AT&T, and leveraging Amazon Web Services (AWS), this enhanced offering is a comprehensive retail transformation platform designed to unlock the full potential of the retail media network.

Article content

According to the National Retail Foundation, 80% of shopping still takes place in stores, Providing an important touchpoint for brands and retailers to connect with consumers. Recognizing this potential, Wipro VisionEDGE+ provides a powerful, measurable, omni-channel platform for retailers and brands, which complements their existing digital strategies.

This offer allows retailers to:

Enhance customer experience With interactive screens offering personalized recommendations and navigation assistance.
Generate additional revenue By delivering programmatic advertising to brands and enabling sponsored selling through digital endpoints.
Centralized control and operations To make it easier to seamlessly track content across multiple platforms, while also enabling scalability.
Create an omni-channel platform Allowing customers to virtually try on items and order from “endless aisles.”

Wipro VisionEDGE+ combines dynamic digital signage with cutting-edge AI-based platforms that provide business insights, customer sentiment analytics and traffic management data, tailored to meet the specific needs of retailers while ensuring compliance with privacy regulations. In addition, the platform benefits from:

Cisco intelligent networking solutions To ensure safe and seamless communication within the retail environment.
AT&T network infrastructure To provide reliable and secure data transfer.
Powerful, scalable cloud computing services from AWS To power the platform's data analytics and machine learning capabilities in order to deliver a personalized and engaging in-store experience.

He said: “We are pleased to benefit from Wipro's more than two decades of experience in the retail field for the benefit of our clients, and enable them to benefit from the billion-dollar opportunity in advertising revenues.” Malai Joshi, CEO – Americas 1, Wipro Limited. “Retail media is not just a trend; it is a transcendent force that is reshaping the future of in-store experiences. Wipro VisionEDGE+ extends this power to brands and retailers to transform every customer's store visit into a personal journey.”

“The retail revolution is fueled by communications and AT&T's next-level network infrastructure serves as a secure and reliable foundation for Wipro VisionEDGE+. This solution showcases our collaborative approach to help businesses unlock new visions for success in the digital age.” Sarita Rao, Senior Vice President, AT&T Partner Solutions.

Article content

“We are proud to complement Wipro VisionEDGE+ with secure and smart networking solutions focused on retail environments,” he said. Tim Coogan, Senior Vice President, Cisco. “By piloting a simple network management platform, cloud automation and innovation across our partner ecosystem, Cisco's partnership with Wipro will help drive measurable results for joint retail customers.”

About Wipro Limited

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that meet customers' most complex digital transformation needs. By leveraging our comprehensive range of capabilities in consulting, design, engineering and operations, we help clients realize their boldest ambitions and build sustainable, future-ready businesses. With more than 230,000 employees and business partners in 65 countries, we deliver on our promise to help our customers, colleagues and communities succeed in an ever-changing world. For additional information, visit us at www.wipro.com

Forward-looking statements

The forward-looking statements contained herein represent Wipro's beliefs regarding future events, many of which are inherently uncertain and beyond Wipro's control. These statements include, but are not limited to, statements relating to Wipro's growth prospects, future financial operating results, plans, expectations and intentions. Wipro cautions readers that the forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from the results anticipated in such statements. These risks and uncertainties include, but are not limited to, risks and uncertainties related to fluctuations in our earnings, revenues and earnings, our ability to achieve and manage growth, complete proposed corporate actions, intense competition in information technology services, and our ability to maintain our costs. Advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed prices, fixed time frame contracts, customer concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in Our key areas of focus are disruptions in communications networks, our ability to successfully complete and integrate potential acquisitions, liability for damages in our service contracts, the success of companies in which we make strategic investments, withdrawal of government fiscal incentives, political instability, war and legal restrictions on raising capital. or acquisitions of companies outside India, unauthorized use of our intellectual property and general economic conditions affecting our business and industry.

Article content

Additional risks that could affect our future operating results are described in more detail in our filings with the U.S. Securities and Exchange Commission, including, but not limited to, our Annual Reports on Form 20-F. These deposits are available at www.sec.gov. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. We undertake no obligation to update any forward-looking statement that may be made from time to time by us or on our behalf.