Adyen, a global fintech platform, has revealed its collaboration with Vapiano, an Italian restaurant group, aiming to enhance customer experience.
Through this partnership, Adyen intends to enhance the payment process at Vapiano by giving guests the ability to design their own payment experiences and leverage mobile-based food orders using digital wallet payments.
Mobile ordering and payment options
The decision to initiate this collaboration stems from a pilot initiative carried out at one of Vapiano's establishments in London, where analysis revealed that 80% of orders were fulfilled through the mobile ordering platform accessible via customers' phones.
This pilot program underscored the growing demand for fast and streamlined ordering services, while at the same time emphasizing the scarcity of payment options available to customers.
$Convicted Partners with global Italian restaurant group VapianoAdyen will enhance customer experience by enabling mobile ordering and offering a wide range of payment options. A successful pilot trial in a London branch showed high demand for mobile orders but payment is limited… pic.twitter.com/JfhRYEHHZU
– Wolf Harcourt Street (@wolfofharcourt) May 22, 2024
Meanwhile, Adyen has partnered with Cotti Coffee, as reported by Finance Magnates. The company is expanding the coffee chain to Canada, Australia, Japan, Singapore and the UAE. Cotti Coffee, known for its quality and affordability, celebrates its 7,000th store globally, expanding into 28 countries since its flagship opening in October 2022.
The initiative addresses payment preferences
The Adyen fintech platform emerges as a facilitator for Vapiano to enrich its digital capabilities, offering a flexible service framework and an expanded range of payment methods. This initiative is consistent with the prevailing trends towards payment versatility.
As confirmed by recent consumer research conducted by Adyen, 54% of respondents expressed their potential willingness to forgo a checkout if their preferred payment method is unavailable. Additionally, 27% of consumers indicated no longer carrying a physical wallet, further focusing on the shift towards digital payment preferences.
This article was written by Tariq Sikdar at www.financemagnates.com.
