Bentley presses forward with the transmission of its electric cars (EV), although it is recognized that some of its most loyal customers may not give up the internal combustion engines.
CEO Frank Stephen Walrezer admitted that although many high -value buyers are eager to adopt advanced technology, others do not want to embrace electric power engines.
“There is certainly, the customers who say, are fine, if it is the latest and the largest technique I will take, whatever it is,” Walrizer said.
However, he pointed out that some buyers insist: “If it is not a combustion engine, I will not lead it.”
The comments come at a time when Bentley begins working on the first EV production line in its Crewe's historical factory, which builds luxury vehicles for 85 years. The facility was set to manufacture the first battery -powered SUVs in 2026, with the expectation of delivery operations in 2027.
Bentley originally planned to go to electricity completely by 2030, but now prompted her goal to 2035, after re -evaluating market trends and consumer morale.
The button admitted that the company was “perhaps a little optimistic at the beginning” and that the global EV adoption was slowed down.
He said: “Our rule is that, at the present time, we are at a very deep point for accepting electric cars. We assume it will return.”
Despite some customer frequency, Bentley is still committed to the introduction of a new electric model or hybrid every year during the next decade as part of the long -term EV strategy.
Bentley has already finished producing gasoline models only, as the W12 engine retired last year. All current models come with a variety of hybrids where the brand is preparing to eventually turn it into a full electrification.
However, the company faces the fiscal winds. The operating profits decreased by 40 % last year to 373 million euros (313 million pounds), despite achieving record revenues for each car, focusing on the “value on size” strategy.
The decline is due to a difficult global economic environment, with a noticeable slowdown in Chinese demand.
However, Bentley continues to generate a large income through Mulliner, its allocated customization section, with approximately three quarters of buyers choose custom features that are usually three times the basic price of the car.
While some traditional clients remain resistant to EVS, Walmezer stressed that a long -term Bentley strategy revolves around expecting future trends rather than focusing on the buyer's freshness in the short term.
Through its revised target 2035 electricity, Bentley aims to balance heritage with innovation – she continues to excite luxury cars in provoking buyers while preparing for a variable cars scene.
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