Bozell Shatters Agency Cost Structure

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The billing model by service, not by the hour, has gone from beta to gold in just 3 years

OMAHA, NE, June 27, 2024 (GLOBE NEWSWIRE) —  Sink or swim. Do it or quit. Do or die. Choose your term. They all meant the same thing to marketers at the beginning of 2020.

For Bozell – a legacy agency responsible for such iconic marketing and advertising campaigns as “milk mustache” and “The Greatest Show on Dirt” for the NCAA Men’s College World Series – there was no choice but to swim, and swim like crazy. In the midst of a devastating global pandemic, Bozell, like many companies during the COVID outbreak, has had to adapt to stay afloat in a new era and change the way it has conducted business over the past century.

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New challenges have meant a new focus for many businesses, whether they needed to suddenly create more demand, or nurture more loyalty as supply chains made meeting customer orders difficult. Some companies have had to completely reimagine their business models.

Over the past three years, Bozell has not only adapted to its clients’ needs, but has thrived by reinventing traditional marketing and advertising cost structures and ushering in a new era of innovation and value for its clients. Bozell’s membership model represents a seismic shift in the industry – it not only provides services, but offers a comprehensive blueprint for success and a significant return on investment for companies that do business with the agency rooted in the Midwest.

Our clients view us as a partner, not a vendor – we are truly an extension of their marketing teams, and we share the same financial motivations. -Jackie Miller, co-owner of Bozell

To be clear, Bozell’s membership model is not a subscription-based service or a retainer model, both of which are based on the hours required and scope of the project to produce the work. Regardless of real-time market indicators, you are still paying for the hours needed to complete a particular task. However, Bozell does offer a true membership, and as the classic American Express ad says, “Membership has its perks.”

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“This represents a significant departure from the traditional agency-client relationship. As our membership model has evolved over the past three years, we have moved from billable hours to a more dynamic approach where ideas are evaluated over time spent,” Miller said.

When a client becomes a member, they gain access to Bozell’s diverse team of creatives (graphic artists, animators, copywriters, creative director), social media strategists, PR experts, media planners, and more, all equipped to take on any challenge. , big or small, in One fixed price.

“It’s the approach that transformed Bozell from an agency of record into an agency of value,” Miller said. “This has created deeper connections between our clients and their customers, allowing our clients to remain loyal to the brand and customers.”

Not all Bozell clients join with a full membership — some only need one service, like social media support or a PR partner, or perhaps a one-off creative campaign.

“We like to think of ourselves as the Swiss Army knife of the marketing and advertising world,” Miller added. “Whether you need a magnifying glass, a set of tweezers, or every tool available, we believe our membership model is a smart choice for a smart world.”

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Among the benefits of the Bozell membership model:

• Listen to Bozell 360™: A comprehensive approach to understanding customer needs and market dynamics. When you buy by the idea rather than by the hour, you want the ideas to be well researched.

• Full service team: From creative direction to PR, social media, content creation and beyond, Bozell offers a full range of services under one roof.

• Proof of concept: The beta testing that began in late 2020 has seen a notable shift, with the majority of Bozell’s customers now moving to a membership model.

All the elements needed for a modern marketing and advertising agency have come together over the past three years to create what Bozell’s clients call a “game changer.”

“It enabled the team to be more strategic with marketing and advertising,” says Tracy Malingo, COO of Siprocal, a cross-device growth and monetization platform based in Miami, providing access to premium audiences and communities across the Americas.

“As a startup serving a dynamic market, it is crucial that we no longer waste time sifting through scopes of work for each single project we have – whether large or small. Our membership means we can focus on a dime and have instant access to a wide range of assets, Which makes the collaborative process much easier.

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Meanwhile, Javier Camacho, director of marketing and communications for the Platte River Power Authority in Fort Collins, Colorado, says: “We needed to quickly develop a brand awareness campaign in celebration of our facility’s 50th anniversary… Platte’s first-ever outdoor brand awareness campaign River in its five-decade history.

“Bozell’s innovative approach to working and collaborating with its clients allowed us to partner and launch a comprehensive brand awareness campaign. This inaugural campaign received over 11.8 million impressions and 45,000 clicks driving users to the campaign website that Bozell helped develop.

Ultimately, Bozell’s membership model represents not just a shift in strategy, but a reimagining of what’s possible in marketing and advertising in 2024. As companies navigate an increasingly complex landscape, filled with new hurdles like artificial intelligence and cookieless tracking, Bozell Ready to guide it towards success through our innovative, value-based membership model approach.

About Bozil
About Bozell: Founded in 1921, Bozell is an Omaha-based, full-service, WBENC-accredited marketing and communications agency. It is the knowledge, drive and relentless appetite to take on new challenges that defines Bozell and its people, who represent the agency’s greatest assets. Bozell creates strategic, multi-channel campaigns that generate serious results for its clients, and after 100 years in business, Bozell continues to empower those who aspire to change the world.

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