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Foot Locker (NYSE:FL) unveiled its new retail concept at its Willowbrook Mall location in Wayne, New Jersey, and will incorporate learnings from this concept into new stores.
The company said it will incorporate learnings from the “store of the future” into new stores it plans to open.
The new store format was described as featuring a bold storefront, a distinct in-store environment, expanded footwear and accessory selections, an emphasis on sustainability, dynamic digital fixtures, and other technological advances. The store concept is seen as providing Foot Locker’s (FL) sneaker ambassadors, with the ability to elevate their customer service through a sharpened, high-tech toolkit.
“Our new store concept cements Foot Locker’s position as the leader in sneaker culture by offering an engaging, cutting-edge shopping experience for the sneaker passionate,” said Foot Locker CEO Mary Dillon. “As we continue progressing against our Lace Up Plan, this inventive retail experience delivers on our promise to power up the portfolio, while providing an unparalleled, omni-focused customer experience,” she added.
Foot Locker (FL) said additional locations of the new store concept will open this year, including the brand’s 34th Street flagship location in New York City. The store will also introduce a reimagined Kids Foot Locker experience, including a space where parents and kids can meaningfully connect. Additional reinvented Foot Locker store concepts will be introduced globally in Paris, Melbourne, and Delhi throughout the year.
Shares of Foot Locker (FL) edged 0.25% higher in premarket trading on Wednesday.
