The clothing company has a partnership with a premium department store.
Kim Kardashian clothing products are about to find a whole new customer base.
One American luxury department store chain is rolling out a clothing brand in its retail space.
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Shapers and other apparel are now on display at the Saks Fifth Avenue flagship store in New York City. It is also available at Saks.com.
Saks’ custom-designed fifth-floor session space showcases the brand’s assortment of body-positive collections including Fits Everybody, Seamless Sculpt and Cotton along with Soft Lounge and Boyfriend. Retail Dive.
Skims also plans to be in more Saks stores in the next few months. These will include locations in Houston, Boston and Bal Harbor, Florida.
The midtown Manhattan store’s fifth floor design was coordinated by Willo Perron of Perron-Roettinger, a Los Angeles-based design studio.
“Greeting shoppers to the store’s main floor lobby is a visual installation designed by Skims with digital screens showing a campaign of models clad in Seamless Sculpt clothing strolling the streets of New York City,” Retail Dive writes. The campaign was shot and directed by artist Vanessa Beecroft.
Skims was founded in June 2019 by Kardashian and Swedish entrepreneur Jens Grede.
While Skims got off to a slightly rocky start after the Kardashians He was accused of cultural appropriation Originally naming her company Kimono, the company found its financial footing and then some.
The company was valued at $3.2 billion as of January 2022 after raising an additional $200 million from investors. Kardashian was $600 million richer just two years after Skims launched, Forbes reported.
Skims also trended in collaborations, which led to a collaboration with Fendi in October which sold out in 10 minutes and brought in over $3 million.
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