Survey shows Canadian nostalgia toward bread is on the “rise”

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Pizza Topper honors National Bread Month with a new sandwich line that celebrates the heritage of the family sourdough recipe

BARRIE, Ontario, Nov. 19, 2024 (GLOBE NEWSWIRE) — A new poll, conducted during National Bread Month, shows Canadians are overwhelmingly nostalgic for the smell of fresh bread and open about fresh bread and sandwiches.

Topper’s Pizza, the award-winning pizzeria chain known for its 42-year legacy of making pizzas from a family dough recipe used in the family bakery since the 1930s, has commissioned Topper
Homemade bread reconnaissance. It was performed in honor National Bread Month To support the unveiling of Panuzzo, a new pizza sandwich combination based on the delicious Italian street food that originated near Naples, Italy.

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Canadians are very nostalgic, and fresh bread comforts them
The survey tapped into Canadians’ deep appreciation for high-quality bread and the convenience it brings. The survey of more than 1,500 Canadians showed that Canadians of all age groups overwhelmingly (98%) feel nostalgic and comforted by the smell and texture of freshly baked bread.

“Homemade bread is clearly one of Canada’s age-old comfort foods,” said Chris Sonnen, president of Topper. “Although pizza and sandwiches may seem like distinct culinary creations, they share a common foundation – the dough used.”

The survey found that the different ways in which bread can be used – especially when it comes to sandwiches – generate a lot of spirited debate among different generations.

Bread, behaviors, and the battle of generations
No study of tradition is sound without some generational differences. In fact, the study found some slight disparities between different age groups. Specifically, Gen Z adults are most likely to strongly agree (45%) that bread has cultural significance beyond nutrition, unlike Boomers, of whom only 33% feel this way.

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Additionally, 76% of Gen Z say that an authentic sandwich should contain two pieces of bread with toppings in between.; This compares to only 64 percent of baby boomers who need their fillings with bread.

Meanwhile, baby boomers (79%) are much more likely than baby boomers (61%) to say The sandwich can include any non-traditional bread options (e.g. hamburger/hot dog bun, wraps, taco shell, naan, banh mi, pita, etc.). Baby Boomers (49%) also feel more comfortable eating a sandwich with a knife and fork than Baby Boomers (34%).

Carbohydrate awareness
Fear of carbohydrates is somewhat stronger among older generations, with 22% of Generation X and baby boomers avoiding sandwiches as a result. In comparison, only 13% of Gen Z and Millennials reported being afraid of carbs.

Clear quick facts:
Uncover the data behind the dough

• Four in 10 Canadians say they can’t imagine a day without bread.
• 28% of Canadians say their family has a traditional recipe passed down through generations.
• Canadians feel that a sandwich can be a perfectly acceptable dinner option; However, Generation Z (82%) is still less likely to feel this way than Millennials, Generation X, and Boomers (all 92%).

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“Another thing that caught my attention is that 86 per cent of Canadians believe the right kind of bread is the most vital part of any great sandwich,” Sonnen said. “Topper shares this belief and puts it front and center, using our fresh dough when creating Panozzo.”

From Grain to Bone: Topper’s launches Panuzzo – a nod of respect to its Italian roots
The Topper story began in 1904, when Giuseppe Toppazzini moved his family from Italy to Ontario with a family bread recipe. Toppazzini Bakery opened in the 1930s.

Topper’s Panuzzo sandwiches are made according to the same recipe tradition. Our panozo dough is handmade, brushed with olive oil, folded, and baked to perfection, all fresh to order.

“our Panozzo “It celebrates and brings together the culture of pizza and sandwiches,” said Goran Drliaka, Topper’s Director of Product Innovation and Operations. “Although the concept did not start with us, we felt it was the perfect name for our latest creation, honoring Italian tradition while adding our own twist to our family recipe.”

Customers had their first chance to experience Panuzzo on November 4^y Across all 38 Topper locations. Consider it the perfect way to celebrate National Bread Month.

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The table below contains the questions included in the Topper’s Pizza Homemade Bread survey.

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For more information about Pizza Topper and the new Panozzo Sandwich, visit http://toppers.ca.

Please tag us @topperspizzacanada if you share on social media. Thank you!

around Pizza topper Homemade bread reconnaissance
These results are from a survey conducted by Maverick PR for Topper’s Pizza on October 23^Third Until October 25^y2024, among a representative sample of 1,515 Canadian online members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would have a margin of error of +/- 2.53 percentage points, 19 times out of 20.

About Pizza Topper
Founded more than 40 years ago, Topper’s Pizza is a family-owned business that prides itself on using fresh, high-quality ingredients, including dough made daily from a family recipe dating back to the 1930s. Known for its authentic, handcrafted pizza, Topper’s Pizza continues to innovate while staying true to its heritage.

Media Contact:
Megan Lee
647-716-4776
maegan@wearemaverick.com

The image accompanying this advertisement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2a9f45df-cd74-4091-8870-9c9b4feaaadb

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