Popular social media platform Twitter has officially changed its brand to X after months of harassment by its former CEO, Elon Musk. The rebranding process has seen the popular social media app get rid of its distinctive bird logo and replace it with a simple X. The renaming also saw the social media app change from blue to black.
As part of the rebranding, Twitter’s URL was changed to x.com, a domain name associated with Musk’s 1999 financial services startup, which was sold to PayPal.
https://t.co/bOUOek5Cvy now refers to https://t.co/AYBszklpkE.
The Interim X logo is posted later today.
– Elon Musk (@elonmusk) July 23, 2023
X.com was an early online bank, and the company was initially funded by Musk and Greg Kouri, who have funded Musk’s later ventures, Tesla and SpaceX.
Musk uses the letter X for many of his business interests, including SpaceX and Tesla car models.
Musk founded X Corp. in March as the parent company of Twitter, which gave way to a rebranding of Twitter. The rebranding is part of Musk’s vision to create a “super app” with multiple functions. In April, Twitter introduced a new feature that allows app users to access the crypto market and other financial market services from within the app.
Musk’s tenure as Twitter chief has been controversial from the start. However, his plans to transform Twitter began long before the acquisition.
In a recent interview, Musk reiterated that the main motivation behind the rebranding to X was to create an “app for everything,” a concept popular in China. Chinese social media applications, such as WeChat, are used for text and video calls, and have provisions for paying bills, booking taxis, making restaurant reservations, and other financial activities without leaving the application.
If done right, Musk said, X could become a popular platform for finance, banking, payments and data, and over time could become “half of the global financial system.”
X is finally coming!
X would be an “everything app”, that is, a super app for the United States (such as WeChat of China)
• Social: network, messages, video, content
• Finance: banking, payments, and statements“Overtime will be half of the global financial system.” – Elon Muskpic.twitter.com/wWywAdYRZR
– Brandon Hoffman (@BrandonHoffman_) July 14, 2023
However, Twitter’s rebrand did not elicit much support from many users who thought that ditching the famous blue bird for a new concept wasn’t a good idea.
